Cardinal Group Management and Agency FIFTY3 win Gold for 2022 MHN Excellence Award for Best Marketing Campaign
DENVER, CO – December 2, 2022 – Cardinal Group Management (Cardinal) and Agency FIFTY3, a Cardinal Group Company and a full-service marketing agency were awarded a Gold Excellence Award for Best Marketing Campaign during the 2022 Multi-Housing News Excellence Awards program. Cardinal and Agency FIFTY3 took home the Excellence Award for the 2021-2022 fall leasing campaign, Home is Where the Beat Drops.
Annual leasing campaigns help student housing management companies achieve preleasing metrics for communities every fall. For the 2021-2022 school year, Cardinal launched the Home is Where the Beat Drops (HIWTBD) campaign, centered around the concept that music is universal.
With so many types and genres of music, everyone can explore and craft their musical journey. The Cardinal marketing team knew this campaign would appeal to all residents, no matter what style of music they liked. All content focused on the idea that home is the perfect place to live our your style, whatever your beat may be. The Cardinal marketing team paired the concept with video content, renewal messaging, new-leasing messaging, leasing specials, and much more to create a cohesive theme for the entire leasing cycle.
“When our marketing team got together, our objective was to create a campaign that would help increase leasing velocity. Ultimately we created something bigger that not only helped the Cardinal portfolio reach new leasing records but helped unite the company at all levels after a tough year and a half of COVID struggles. Everyone within Cardinal was adding their own flare to the HIWTBD campaign, including our maintenance teams, leasing teams, marketing teams, and the C Suite, all getting in on the action,” commented Ryan Sundling, Accounts Director, Agency FIFTY 3.
The MHN Excellence Awards are awarded to multifamily housing developers, owners, operators, architecture firms, and universities for excellence in multifamily development, marketing, and operations. For additional details about the Excellence Awards, visit Multi-Housing News website at https://www.multihousingnews.com/mhn-announces-2022-excellence-award-winners/
About Cardinal Group Companies
Cardinal Group Companies (“CGC”) is a fully integrated real estate management, investment, construction, consulting, and marketing firm focused on multifamily and student housing throughout the country. Headquartered in Denver, Colorado, CGC affiliate companies are all firmly built atop the company’s “Cardinal Culture.” Since 2007, CGC has been operating successful partnerships, focused on creating efficiency and above-market performance via their commitment to challenging the status quo of the industry. To date, Cardinal Group Companies has developed several best-in-class initiatives, which have earned the company national recognition year after year. Cardinal Group Companies’ management platform oversees over 40,000 units nationwide and over 70,000 student housing beds across the U.S., including Cardinal Group Companies’ owned portfolio, and third-party managed properties.
To learn more about Cardinal Group Companies, please visit www.CardinalGroup.com.