Cardinal Group Companies and Agency FIFTY3 Win Platinum at Muse Awards for Strategic Program, Interactive Brand Experience
DENVER, CO – April 22, 2022 – Cardinal Group Companies (Cardinal) and Agency FIFTY3, a Cardinal Group Company and a full-service marketing agency, were awarded platinum during the 2022 Muse Awards for Strategic Program, Interactive Brand Experience for the 2021-2022 annual leasing campaign, Home is Where the Beat Drops.
Every fall, student housing management companies throughout the country implement marketing campaigns to help onsite teams reach one hundred percent of their pre-leasing for the next school year. For the 2021-2022 school year, Cardinal and Agency FIFTY3 created the Home is Where the Beat Drops (HIWTBD) campaign, centered around the concept that music is universal.
There are so many types and genres of music for everyone, and the Cardinal marketing team knew this campaign would appeal to all residents, no matter what style of music they liked. All content focused on the area that home is the perfect place to let, whatever your beat is, out. A collaboration between the Cardinal marketing team and Agency FIFTY3 creative team paired the concept with video content, renewal messaging, new-leasing messaging, leasing specials, and much more to create a cohesive theme for the entire leasing cycle.
“What makes our marketing approach so unique is that we pull inspiration from trends outside our industry that resonate with our target demographic. With this campaign, we were able to partner with TikTok stars Cost N Mayor to take our content to the next level. With over 3 Million followers, we knew our residents and prospects would instantly recognize this popular dance duo within our videos and ads and that it would leave a memorable impression,” said Tiffaney Alsup, Senior Group Marketing Manager, Cardinal Group. “Our goal is always to be more than just a place to live and with the combination of video, collateral, and events throughout this campaign we were able to create a memorable living experience for both residents and prospects.”
The MUSE Creative Awards are a part of the MUSE Award Program, which was created by the International Awards Associate (IAA) in 2015. MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. The 2022 award theme was “Stride Forth” and honored those who find their strides in adversity and adapt to the times while staying true to themselves.
For additional details about the MUSE Awards, visit the MUSE Awards website at https://www.museaward.com
About Cardinal Group Companies
Cardinal Group Companies (“CGC”) is a fully integrated real estate management, investment, construction, consulting, and marketing firm focused on multifamily and student housing throughout the country. Headquartered in Denver, Colorado, CGC affiliate companies are all firmly built atop the company’s “Cardinal Culture.” Since 2007, CGC has been operating successful partnerships, focused on creating efficiency and above market performance via their commitment to challenging the status quo of the industry. To date, Cardinal Group Companies has developed several best-in-class initiatives, which have earned the company national recognition year after year. Cardinal Group Companies’ management platform oversees over 40,000 units nationwide including 11,000 conventional and affordable housing units and over 90,000 student housing beds across the U.S., including Cardinal Group, Companies’ owned portfolio and third-party managed properties.
To learn more about Cardinal Group Companies, please visit www.CardinalGroup.com.