Cardinal Group Companies Hires Krista Nelson as Vice President of Marketing
DENVER, CO – January 25, 2022 – Cardinal Group Companies (CGC), an industry leader in student, conventional and affordable housing property management, has hired Krista Nelson as Vice President of Marketing. In her role, Krista will be responsible for conceptualizing and implementing marketing and leasing strategies to position the company’s portfolio to achieve occupancy and rent growth goals.
“Krista’s experience in creating and implementing innovative and strategic marketing solutions will be a huge asset to Cardinal Group Management. As Cardinal continues to expand our organizational capabilities and footprint in three operating verticals – student housing, conventional, and affordable – having Krista’s leadership and expertise will ensure Cardinal continues to push the envelope and delivers an exceptional experience for our residents, clients, and team members alike,” said Eddie Moreno, Executive Vice President, Operations of Cardinal Group Companies.
Krista will play a significant role as a member of the Cardinal Group leadership team and will support all three operating vertices for student housing, conventional and affordable housing. Her oversight and management of the marketing team will provide leadership, strategic training, development and career growth for both corporate and on-site staff.
“I am thrilled to be joining Cardinal Group at such a pivotal time in the organization’s growth. I look forward to expanding our marketing efforts while building out scalable strategic marketing tactics to help our team members collectively deliver best-in-class performance to our clients while showcasing Cardinal as a thought leader in the multifamily space,” said Krista Nelson, Vice President of Marketing, Cardinal Group Companies.
“Cardinal Group has always had a reputation in the market as a creative marketing firm,” said Alex O’Brien, CEO of Cardinal Group Companies. “We have a trophy case filled with industry awards for innovative ideas, social media contests and national campaigns, and we are so excited to see Krista’s leadership take us to a whole new level.”
Krista joins Cardinal Group with over 20 years of marketing and account management experience in both corporate and non-profit sectors. Most recently, Krista served as Senior Director of Marketing for RPM Living, overseeing a team of marketing managers responsible for driving marketing strategy and unprecedented growth for RPM’s West Division. Prior to RPM, Krista served in a strategic role for Alliance Residential, now Greystar, relating to portfolio growth and implementing elevated, custom marketing strategy and focusing on key accounts including large-scale portfolio clients. Krista is a graduate of Arizona Christian University with a Bachelor’s in Business Administration.