Cardinal’s Eric Peck Featured in Student Housing Business “Best in Market” Series on Reputation Management
We’re proud to share that Eric Peck, Manager of Marketing Services and Programs at Cardinal Group Companies, was recently featured in Student Housing Business as part of the publication’s “Best in Market” series, spotlighting industry leaders shaping the future of reputation management in student housing.
In the feature, Eric outlines Cardinal’s collaborative and data-driven approach to managing online reputation across its portfolio. Through monthly performance reporting, customized quarterly review strategies, and ongoing portfolio-level collaboration between Portfolio Sales & Marketing Managers and on-site teams, Cardinal leverages community-specific insights to drive meaningful improvements in resident sentiment and leasing performance.
Eric also highlights Cardinal’s partnership with Agency Fifty3 and utilization of Opiniion to monitor reputation across key platforms including Google, Apartments.com, Yelp, Facebook, and ApartmentRatings. By pairing centralized visibility with automated feedback triggered at critical resident journey touchpoints – such as tours, move-ins, renewals, and move-outs – Cardinal is able to proactively address concerns internally before they impact public perception.
As reputation management continues to evolve, Eric emphasizes the growing role of AI in identifying recurring sentiment trends across communities, enabling teams to better understand operational strengths and opportunities for improvement. This approach reflects Cardinal’s broader commitment to continuous improvement, viewing both positive and negative feedback as a critical input for enhancing the resident experience.
Access the full January/February issue of Student Housing Business to read Eric’s full article, as well as insights from fellow Cardinal team member Carynes Gitler, who shares her perspective on how centralized operations are driving greater consistency and performance across our communities (see page 50).