Cardinal Group and Agency FIFTY3 launch easytour to Revolutionize Apartment Shopping Experience
DENVER, CO – October 16, 2024 – Cardinal Group Companies, a leader in student, affordable, and multifamily housing, and Agency FIFTY3, a full-service marketing agency, are excited to announce the launch of easytour, an innovative webpage widget designed to transform the process of finding a new home. This proprietary application merges advanced technology with user-focused design to simplify finding a new apartment home.
easytour, integrated as a website widget on Cardinal community websites, offers an immersive experience by allowing prospects to tour communities through high-quality videos showcasing popular floor plans and amenities. This tool lets users explore and understand communities at their own pace, without needing to visit in person, including options to schedule tours or request pricing information, enriching their research and decision-making process.
Currently, easytour has been implemented in over 35 Cardinal communities, with plans for continued expansion across Cardinal’s management portfolio. This advancement marks a significant step forward in real estate technology, providing prospective renters unprecedented convenience and insight into their future homes. The ongoing effort to refine easytour leverages technology to empower consumers to find their next home when they want, how they want, continually innovating to redefine the real estate space.
easytour excels in several key areas of the real estate industry. It offers an intuitive workflow, ensuring a seamless and enjoyable navigation experience. Focused on conversion, easytour’s functionality revolves around three primary actions: Schedule Your Tour, Apply, and Contact Us, guiding users through the features and advancing the purchasing process. Additionally, easytour’s buttons are prominently displayed for easy visibility, ensuring accessibility without disrupting the overall browsing experience.
Toshi Rogers, Senior Vice President of Agency FIFTY3, said, “We are thrilled to introduce easytour, a game-changer that empowers consumers to discover apartment options at their convenience.”
“This state-of-the-art technology enables prospective renters to engage and tour our communities, offering immersive experiences beyond regular business hours. Integrating this technology into the resident journey significantly boosts engagement and makes finding their next home hassle-free while facilitating informed decision-making. We are excited to give consumers the tools and resources to review their apartment options easily when and how they want.”
To see easytour in action, visit one of our pilot communities The Annex of Pullman at https://annexofpullman.com/.
About Cardinal Group Companies
Cardinal Group Companies (“CGC”) is a fully integrated real estate management, investment, construction, development, and marketing firm focused on multifamily and student housing throughout the country. Headquartered in Denver, Colorado, CGC affiliate companies are all firmly built atop the company’s “Cardinal Culture.” Since 2007, CGC has been operating successful partnerships, focused on creating efficiency and above-market performance via their commitment to challenging the status quo of the industry. To date, Cardinal Group Companies has developed several best-in-class initiatives, which have earned the company national recognition year after year. Cardinal Group Companies’ management platform oversees over 40,000 units nationwide, including 11,000 conventional and affordable housing units and over 90,000 student housing beds across the U.S., including Cardinal Group, Companies’ owned portfolio and third-party managed properties.
To learn more about Cardinal Group Companies, please visit www.CardinalGroup.com.
About Agency FIFTY3
Agency FIFTY3 (“AF3”) is a full service marketing agency that creates brands, builds products, designs websites, and executes on marketing campaigns to drive results in the multifamily industry. They partner with new developments, luxury multifamily, build-to-rent, manufactured housing, student housing, real estate company marketing, and more. Agency FIFTY3 is dedicated to leveraging their team’s talent coupled with innovative technology to create a seamless user journey for prospects looking for their next home.
To learn more about Agency FIFTY3, please visit www.agencyfifty3.com
Media Contact:
Cardinal Group
Ainsley Robinson
Email: pr@cardinalgroup.com